Social Media & Performance:
brand positioning and sales generation
One media budget, organized into a single service: Meta builds awareness with the right audience and Google captures demand at the moment of active search. Built for SMBs that need an integrated strategy, without splitting the investment across vendors.
Meta generates awareness
Instagram and Facebook Ads position the brand with the audience and create the first touchpoint
↓ the same user, at a later stage of the journey ↓
Google captures the conversion
Search and Performance Max serve active search and close the sale
Why are Meta and Google contracted as a single package?
It’s possible to contract these services separately: brand positioning on one side, sales generation on the other. However, an SMB rarely needs only one of the two. A positioning strategy without demand capture leaves the sale unclosed; a performance strategy without prior brand building asks Google to convert traffic that doesn’t know the brand yet.
The integrated package matches the real consumer journey, which already combines both channels: they discover the brand on social media and search for it on Google when ready to buy. Splitting the service fragments that journey and the media investment.
Reach and positioning in front of the target audience, first touchpoint with the brand
Capturing active purchase intent and demand already generated
What Social Media & Performance packages does Sapiens MKT offer?
The strategic approach (positioning on Meta, conversion on Google) is the same across all three packages. What varies is the level of commitment, depending on the stage the brand is at.
Social Diagnosis
Audit and tailored package plan
A one-time analysis of your current presence on Meta and Google, benchmark against direct competitors, and a concrete roadmap before committing to monthly management.
- Audit of existing Meta Ads and Google Ads accounts
- Benchmark against three direct competitors
- Package recommendation with suggested media budget
Recommended for brands that haven’t yet decided whether they need positioning, sales generation, or both.
Request diagnosisStarter Package
Positioning and sales in execution
Active management of the full package: positioning campaigns on Meta and conversion campaigns on Google, running simultaneously from month one.
- Management of Meta (awareness) and Google (conversion) campaigns
- One landing or capture page per month
- Monthly results report by channel
Recommended for brands with limited digital presence that need positioning before scaling sales.
Start the packageGrowth Package
The same package, with greater reach
The same two-channel approach, with a larger media budget, continuous optimization and quarterly strategy under senior paid media leadership.
- Weekly cross-channel optimization
- Executive report and quarterly strategy review
- Campaign intelligence: cross-referencing data between Meta and Google to identify which audiences and creatives convert best
Recommended for brands with existing traction looking to scale sales without giving up the positioning already achieved.
Scale the accountHow does the Social Media & Performance service work?
The sequence reflects the real process by which a brand is built and that attention turns into sales.
Diagnosis
We assess the current state of the accounts and category positioning on Meta and Google.
Positioning on Meta
We build brand awareness with the right audience, ahead of the conversion stage.
Conversion on Google
We capture the demand generated at the moment the consumer actively searches to buy.
Frequently asked questions about Social Media & Performance
Is it possible to contract only Meta or only Google?
It’s possible, though in most SMB cases one channel without the other leaves results uncaptured: Meta without Google generates awareness without closing the sale; Google without Meta asks the brand to convert an audience that doesn’t know it yet. The package is designed around real consumer behavior.
What’s the difference between the three packages?
The strategic approach is the same across all three: positioning on Meta, conversion on Google. What varies is the level of commitment, from a one-time diagnosis with no monthly management to a scaled package with a larger budget and quarterly strategy review.
Is it possible to move from one package to another?
Yes. The recommended path is Diagnosis → Starter Package → Growth Package, as the brand gains traction and the media budget justifies it.
Get in touch to define your Social Media & Performance package
The first step is to contact Sapiens MKT to determine whether the brand needs positioning, sales generation, or the full package.
Contact us