Servicio
GEO / AEO
Diagnosis and optimization plan for your brand's visibility on ChatGPT, Perplexity, Gemini and Google AI Overviews.
GEO/AEO is the discipline that measures and improves a brand's visibility in generative AI answers. At Sapiens MKT we do it with a diagnosis that weighs mention count, citations and the framing your brand appears in, comparing how different models favor sources by topic, and we close it with a prioritized optimization plan.
How the service is built
A base product, with two optional stages
The diagnosis with optimization plan is the complete deliverable on its own. From there, each client decides whether to add guided optimization and monitoring. Details on the three stages are below.
What we measure
What is visibility in an AI model?
It's not enough for a model to mention your brand once. Visibility is calculated as a weighting between how much your brand is cited in answers for your business's topics and the framing that mention appears in — whether the model presents it as a positive, neutral or negative reference.
Each model favors different sources for the same topic, so we don't optimize for just one: we compare several in parallel, backed by our own quantitative method for processing prompts, answers and favored content at scale.
Who this is for
- →Brands already investing in SEO but unsure if they're cited in AI answers
- →Categories where the purchase decision increasingly goes through a conversational assistant
- →Teams that need to compare their AI visibility against direct competitors
How we work
Three stages, in order
The diagnosis and plan are the deliverable itself. Stages 2 and 3 are optional, kicking in if the client chooses to continue after receiving the plan.
Visibility diagnosis
Quantitative analysis of prompts and answers across several models for the business's core topics, weighting mentions, citations and mention framing. Ends in a prioritized optimization plan.
Guided optimization (optional)
Prioritization of the content and entity-signal adjustments recommended in the plan. Sapiens guides and validates visibility impact, the client's team executes the changes.
Ongoing monitoring (optional)
Periodic tracking of how the brand's visibility changes as models update the sources they favor.
Frequently asked questions
What people ask us most before getting started
What does "visibility" mean in this service?
It's a weighting of two things: how much your brand appears mentioned or cited in model answers for your business's topics, and the framing that mention appears in — positive, neutral or negative.
Do you analyze one model or several?
Several in parallel: ChatGPT, Perplexity, Gemini and Google AI Overviews. Each favors different sources for the same topic, so optimizing for just one leaves visibility uncovered in the others.
How do you measure this without reviewing every answer by hand?
With our own quantitative method for processing prompts and answers at scale, instead of a manual question-by-question review, which wouldn't be consistent across models or replicable over time.
Does this replace technical SEO or content SEO?
No, it builds on them. GEO/AEO measures and prioritizes where to gain visibility, but that improvement needs a crawlable site and semantically structured content to actually happen.
What happens after the diagnosis?
The prioritized optimization plan is delivered and presented. The client can add guided optimization and ongoing monitoring, or keep just the plan.
Related services
The foundation this builds on
Request your brand's AI visibility diagnosis
A prioritized optimization plan, compared across the models that matter most for your category. Afterward, you decide whether to add guided optimization and monitoring, or keep the plan.
Request visibility diagnosisNext step
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