Servicio
Link Building
A backlink profile audit and prioritized work plan. No link farms, no PBNs — only high-relevance editorial links that move domain authority.
Link building is the discipline that builds domain authority through quality inbound links. At Sapiens MKT we deliver it as an audit of the current link profile, with quality and risk assessment, benchmarked against direct competitors, plus a prioritized work plan. Managing the acquisition of those links, through our own editorial partnerships, is up to the client.
How the service is built
A base product, with two optional stages
The audit with work plan is the complete deliverable on its own. From there, each client decides whether to add link-acquisition management and monitoring. Details on the three stages are below.
What we evaluate
What does the link audit measure?
We review the current backlink profile: quality and risk of each inbound link, editorial relevance of the source site, and the real authority gap against your direct competitors.
The result isn't a list of domains to go after, it's a plan of editorial opportunities prioritized by their impact on your domain authority.
Who this is for
- →Sites with low domain authority compared to direct competitors
- →Brands with toxic or low-quality links in their profile, without knowing it
- →Teams with a PR or content budget, but no editorial link strategy
How we work
Three stages, in order
The audit and plan are the deliverable itself. Stages 2 and 3 are optional, kicking in if the client chooses to continue after receiving the plan.
Link profile audit
Analysis of quality, risk and editorial relevance of current inbound links, benchmarked against direct competitors. Ends in a prioritized work plan.
Backlink acquisition management (optional)
Sapiens manages the acquisition of the links prioritized in the plan, through our own editorial partnerships.
Ongoing monitoring (optional)
Month-to-month tracking of the link profile: new links gained, losses, and early detection of toxic links.
Frequently asked questions
What people ask us most before getting started
What does the link audit evaluate?
Quality and risk of each inbound link, editorial relevance of the source site, and a comparison of the current profile against your direct competitors to identify the real authority gap.
Do you acquire the links yourselves or just deliver the plan?
The audit and work plan with prioritized opportunities are always delivered. If the client asks, Sapiens also manages the acquisition of those links through our own editorial partnerships.
What kind of links do you avoid?
Link farms, PBNs and mass exchanges. The plan prioritizes editorial links with real topical relevance, not volume of domains without context.
How do you define a quality link?
By the topical relevance of the source site to your industry, its real authority and traffic, and the editorial context the link appears in — not just a third-party metric taken in isolation.
What happens after the audit?
The prioritized work plan is delivered and presented. The client can add backlink acquisition management and ongoing monitoring, or keep just the plan.
Related services
The foundation this builds on
Request your link profile audit
A prioritized work plan based on the real state of your domain authority. Afterward, you decide whether to add acquisition management and monitoring, or have your own team execute it.
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